About us

Monica Awe-Etuk is a Nigerian Canadian fashion entrepreneur, content creator, and the visionary behind Awelewa by Monica. Her journey into design began at the age of 10, sketching and creating outfits for herself—a passion that never faded. Over the years, Monica continued to refine her craft, immersing herself in the world of fashion, luxury retail, and leather goods. Her expertise in these areas has made her a true specialist in understanding quality, craftsmanship, and what makes a product both timeless and functional.

While her career as a content creator took off during maternity leave, her deep-rooted love for design and luxury fashion was always at the forefront. Recognizing a gap in the market for affordable luxury, Monica launched Awelewa by Monica to deliver elevated, thoughtfully designed essentials that merge style, function, and quality.

Awelewa, meaning “one whose beauty is evident” in Yoruba, reflects Monica’s belief that fashion should celebrate individuality and tell a personal story. Her debut product, the Ajo Wallet, embodies this philosophy—crafted for the stylish, well-traveled individual who values both aesthetics and practicality. But more than just a wallet, it’s a tool for designing your own story—a thoughtfully created piece that helps you stay organized, move with intention, and navigate life effortlessly. Whether it’s accompanying you on your travels, streamlining your daily routine, or becoming a signature part of your personal style, the Ajo Wallet was designed to fit seamlessly into your journey.

Through Awelewa by Monica, Monica is redefining accessible luxury, bringing her years of expertise to create pieces that empower women to look and feel their best without compromising on quality. Each design is a reflection of her commitment to excellence—rooted in culture, inspired by experience, and designed for your story.